Started as research executive to understand consumers first hand and moved to a Television software production agency to understand the consumer engagement with the growing Television media and the threads of time and concept selling

Focused on consumer connect specialization, moved into independent media agency to understand and harness the skills of communication planning and investment decisions at FCB Ulka Advertising (Draft FCB Ulka today)

As a career progression, developed specialization across all discipline of consumer connection such as planning, buying across all forms of connection options (traditional, non traditional and innovative media) while working with clients from various industries like automobile, FMCG, Paints, Telecom, Finance, oil and lubricants, confectionary, Consumer Electronics & Appliances etc.

As part of the media agencies, I have been the consumer connection architect to 21 brand launches/re-launches across 14 product categories.

Moved to head business unit in the media agency where I managed both top line and bottom line of a region and a large business.

After 10 years in Media, moved to one of the most dynamic and fast developing industry i.e. Retail to head the corporate marketing function where the key responsibility is to drive footfalls to 2000+ stores across 65 cities and 32 concepts.

During my professional journey of over 16 years, I have taken up businesses which were either not in the best of relationship or business health and turned them around into smooth and model business practices for the organizations.

Specialties: My strength lies in people management and leading from the front. Win-Win negotiation and creating innovative solutions are my forte,