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The time is now to Scale up and Fast.

The theme of NASSCOM Product Conclave 2019 is focused on core strategies to scale up the country’s robust product ecosystem. The 10X Growth Challenge at NPC will embed key takeaways from industry leaders, peers, influencers, and the digital ecosystem at large, providing the perfect platform for attendees to enable their growth potential.

For more info and registrations, please visit: www.productconclave.in 

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Tuesday, November 5 • 5:30pm - 6:00pm
Paradox of Scaling

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The very strategies that fuel the early growth of startup companies become barriers to growth at scale. Startup companies need to reverse several aspects of their strategy as they seek to scale. The talk will identify five key strategy reversals that a startup needs to make in order to achieve 10x growth. These strategy reversals include the customer mix, go-to-market strategy, sales processes and the approach to marketing. The session will explain the logic behind each of these shifts and offer guidance on identifying signals that indicate that it is time to reverse strategies and tactics. By foreseeing these shifts, startup companies can position themselves better for growth at scale.
Speakers
avatar for Mohanbir Sawhney

Mohanbir Sawhney

Co-founder, KIN - Kellogg Innovation Network
THE PARADOX OF SCALINGThe very strategies that fuel the early growth of startup companies become barriers to growth at scale. Startup companies need to reverse several aspects of their strategy as they seek to scale. I call this the “Paradox of Scaling”. In this talk, I identify... Read More →

Tuesday November 5, 2019 5:30pm - 6:00pm IST
Aura 1 & 2 (ground level)
  Plenary, Keynote

Attendees (83)